MARKETING
KNOWLEDGE (TEST-2)
1. A call means:
(1) Shout
out to somebody
(2)
Profession or business
(3)
Visiting friends
(4)
Visiting prospective customers
(5) After‐sales service
2. Customization means:
(1)Acquiring
more customers
(2)
Regulating customers
(3) Special
products to suit each customer
(4) More
products per customer
(5) All of
these
3. Value‐added services means
(1)
Costlier products
(2 Large
number of products
(3)
Additional services
(4) At par
services
(5) None of
these
4. Efficient Marketing styles require
(1) Proper
planning
(2) Good
communication skills
(3) Team
work
(4)
Knowledge of products
(5) All of
these
5. One
of the following is not included in the 7P’s of Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these
6. Customization is useful for
(1)
Designing customer specific product
(2) Call
centres
(3)
Publicity
(4)
Motivating the staff
(5) Cold
calls
7. Social marketing is
(1) Share
market prices
(2)
Marketing by the entire society
(3)
Internet marketing
(4)
Marketing for the social cause
(5)Society
bye‐laws
8. Innovation in marketing is same as
(1)
Motivation
(2)
Perspiration
(3)
Aspiration
(4)
Creativity
(5) Team
work
9. Bank Marketing is treated as -
(1)
Transaction marketing
(2) Service
marketing
(3) Indoor
marketing
(4) all of
these
(5) None of
these
10. Service marketing is the same as
(1)
Internet marketing
(2)
Telemarketing
(3)
Internal marketing
(4)
Relationship marketing
(5)
Transaction marketing
Answer:
1.
4
2.
3
3.
3
4.
5
5.
3
6.
1
7.
4
8.
4
9.
2
10. 4
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