Test Your Marketing Knowledge (Speacially for IBPS Specialist officer 2016)

TEST YOUR MARKETING KNOWLEDGE

(Useful for Banking Exam)

Part-1

1.Marketing is required in bank due to-

A.Computerisation

B.Increase in population

C.Globalisation

D.Government dictates

E.None of these

2.Marketing is-

A.An art and science

B.An art

c.A science

D.A science and Accounting

E.None of these.

3.Marketing Comprises

A.Production

B.Buying and selling

C.Deposit

D.Allotment

E.None of these.

4.Individualisation is process of-

A.Customer relationship management

B.Customerisation

C.Customer information

D.Storage

E.Transport.

5.CRM is helpful in-

A.New product development and planning

B.Risk Creation

C.Purchasing

D.System

E.Production .

6.Obsolescence is the Process of-

A.Deterioration

B.Becoming old and non-functional

C.Alteration

D.Changes

E.A and B are both.

7.Which is the most suitable strategy for ‘Target Marketing’?

A.CRM

B.ATM

C.Data

D.Union

E.Strike.

8.Four C’s of Marketing expresses-

A.Market’s view

B.Seller’s view

C.Buyer’s or Customer’s view

D.Product’s view

E.All of these.

9.Who is the father of Four C’s of marketing?

A.Philip Kotler

B.Stanton,Armstrong and Clark

C.Rath

D.Robert Lauterborn

E.None of these.

10.Grouping of Buyers is described as

A.Customer planning

B.Market Segmentation

C.Product

D.Buyer

C.Cost.

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Answer:

(1)    C

(2)    A

(3)    B

(4)    B

(5)    A

(6)    E

(7)    A

(8)    C

(9)    D

(10)B